The Open featured a week of thrilling golf entertainment, culminating in the crowning of 2024 PGA Championship winner Xander Schauffele as the Champion Golfer of the Year at Royal Troon in Scotland.


Positioned on the 16th hole, the Patrons Pavilion served as the hub for Hugo Boss, the official apparel supplier of The Open. Guests flocked to the Classic Booth at the pavilion to take unforgettable photos with the Hugo Boss X The Open 2024 theme, to print and share as cherished mementos.


Boasting a sleek, customisable design and delivering stunning photos, the Classic Booth is unquestionably a show-stopping addition to any brand experience event, elevating engagement and leaving a lasting impression on guests.