The Adidas SL72 trainers are a tribute to the brand’s original designs created for the 1972 Olympics, showcasing a perfect blend of sporty and stylish aesthetics. The “SL” in SL72 stands for ‘super-light’, while ’72’ pays homage to the 1972 Olympics, marking the debut of this iconic sneaker range.
The re-release of the SL72 trainers was commemorated by Office in Carnaby Street, who dedicated a section of their store to showcase the shoes. At the heart of it all was our Adidas SL72-branded Classic Booth, allowing guests to have their pictures taken while posing with AI-generated Olympic flowers. Following the photo session, guests were able to collect their prints and share their personalised images via email. It was an incredibly enjoyable experience for all involved!
