We joined Sweaty Betty on their Wear the Damn Shorts pop-up store launch.
The “Wear the Damn Shorts” campaign was launched in both London’s Kings Cross and Liverpool One to promote body positivity in women. The aim was to encourage them to invest in a pair of the collection’s shorts for comfortable and stylish exercise, without worrying about their appearance.
The live campaign was a smashing success featuring styling stations for the shorts, feel-good dance classes and a custom photo pod, which captured event-goers living their best life.
Visitors were able to try on their favourite pair of shorts and sport them in the photo booth against a vibrant ‘Wear the Damn Shorts’ background. After they shared their image via email, collect their very own personal printout and Wear the Damn Shorts with pride!
