Swatch celebrated the re-opening of its London Store by releasing a new watch – the #SwatchOxSt.
To coincide with the re-opening and the unveiling of the new watch, the event featured a custom light tunnel, digital booth and hashtag printing station.
Swatch’s plush renovation at Oxford Street represents the brands shift to a more modern digitised store. New shop elements included interactive touch screens that allowed shoppers to customise their very own Swatch X You design.
To maximise engagement the flagshop store showcases around 700 different watches for potential customers to try on before purchasing.
As part of the event and reopening of the store, the iconic watch brand launched #SwatchOxSt watch. 313 units were available for sale, the number commemorates the number of the store – 313 Oxford Street, London.
The #SwatchOxSt Event
The exclusive event featured a champagne reception and dancers in multicoloured suits to greet guests on arrival. Store visitors could then view the concept store and the new #SwatchOxSt watch. To kick off proceeding custom branded hashtag printing station displaying images from Instagram with the hashtag #SwatchOxSt. Customers could view and print off a personalised Swatch photos.
After the drinks reception, guests went on to the after-party held at Toy Room Club. Waiting for them at the Toy Room was our brand new Light Wall background accompanied by branded GIF Booth. The Light Wall is perfect for creating a customisable, aesthetic photo experience. The array of multicoloured lights are available in strobes, multi-colour display or in one colour. Swatch increased the social media handle for this event by adding the #SwatchOxSt logo onto the light wall.
Overall we would say the combination of the Hashtag Printing Station, Light Wall and GIF Booth provided fantastic, interactive content for users on the night. Maximise your brand exposure online by hiring our customisable Light Wall.
