The new detergent is formulated for high performance in cycles as short as 15 minutes, while still being suitable for longer cycles.
The centrepiece of the campaign is a humorous TV advertisement featuring Usain Bolt. Bolt emphasises that “fast just got better” in the advert, outlining the benefits of the 15-minute Persil Wonder Wash cycle.
To bring the campaign to life, we provided a Persil-branded washing machine photo booth. Guests could put their heads inside the washing machine and take whimsical wide-angle images to share and print. The photos also included some creativity by guests using Persil Wonder Wash bottles in all their vibrant colours as props.
