Barclays eight-figure investment for the FA Women’s Super League is a record for women’s sport in the UK. The sponsorship investment will transform the future of the game. This investment will bring significant prize money to top teams. Furthermore, providing more opportunity for thousands of girls to enter the sport at a grassroots level. The FA Girls School Partnership supports women’s football at a grassroots level. Part of the investment from Barclays to deliver the strategy, content and PR to raise awareness in the mainstream media and online.
Tom Corbett is the Group Head of Sponsorships and Media for Barclays. Tom said, “The launch of Barclays’ landmark partnership with the Women’s Super League was only made possible thanks to Iris. From identifying and shaping the opportunity through to a seamless internal and external launch, we couldn’t have asked for a better partner – and a true extension of our Sponsorship team. We’re excited about the road ahead, working together to transform grassroots football for women & girls.”
Barclay’s FA Women’s Super League Custom Photo Activation at Chelsea and Manchester City FC.
To kick off the season, Barclays sponsored GIF booths at the Manchester derby between City and United and the London derby between Chelsea and Tottenham. The Women’s Super League’s GIF software is a programme that sports a custom design specifically towards their brand. It invited participants to type their own position, height, age and name before sharing by email. The images created in the booths were then displayed on the big screens at the stadiums during half time.
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