Tropicana Essentials Vitality – Beat the Yawn campaign at Waterloo Station
Tropicana Essentials distributed free samples of all four flavours to commuters at Waterloo Station. Designed to improve everyday health and well being, each bottle of Essentials Vitality targets those that find it difficult to stifle the yawns and need a pick me up.
Tropicana brand ambassadors encouraged commuters at Waterloo to Beat The Yawn with a custom photo opportunity at the centre of the stand. Participants watched a 40-second video of different scenarios of people yawning, and if they made it to the end yawn-free, they were awarded a Triumph souvenir photo. If commuters succumb to the yawn, a brand ambassador was on hand to discuss the benefits of the drink with a much-needed bottle of Essentials Vitality.
Driven by the Essentials hashtag #ListenToYourBody, commuters shared their triumph photo for a chance to win a £200 spa voucher.
Beat The Yawn video greeted commuters
Made it! Time for the triumph photo
Tropical Essentials #Listentoyourbody photo opp
Data Capture
Personalised photo branding
Initials Marketing and DHB Group curated the Tropicana stand.
Stats from 2 live days at Waterloo Station
- 335 photos
- 380 prints
- 250 email uploads
The Essentials Vitality targets those who feel they carry the weight of the world on their shoulders. Bursting with great taste, the fruit and veg juice range contributes to the reduction of tiredness and fatigue. Vitality helps maintain your health as part of a varied, balanced diet and a healthy lifestyle. You can view the full range here.
Prior to the Waterloo activation, we provided a branded open air photo experience at Tropicana Pepisco offices. You can view the photos from the internal event below;
View more custom brand experiences here
