Lewis Hamilton makes a surprise appearance at Lululemon London, featuring our custom-built Digital Photo Booth
Lewis Hamilton thrilled fans with a surprise appearance, celebrating the launch of The Lewis Hamilton Edit clothing range at Lululemon’s flagship store in London.
The collection, which is available at Lululemon Regent Street, marks Hamilton’s evolution off the track, constantly pushing for more success in both Formula 1 and fashion.
Fans waiting outside the Lululemon store greeted Lewis Hamilton as he stepped out wearing items from the collection. Lewis then went to welcome the fans personally by signing autographs and taking photos. His visit was capped off by taking pictures in our custom-built, Lewis Hamilton Edit Photo Booth in the store. He stepped inside to create his personalised polaroid images, and it’s safe to say, he enjoyed every moment, as you can see.
The booth featured a fully customised interface designed to seamlessly match the look and feel of the collection. Once Lewis had taken his photos, the store opened to the public, allowing visitors to experience the booth themselves. Each guest received a three-image, Polaroid-style digital layout featuring Lewis’s photo placed proudly in the centre — a unique and memorable keepsake from the day and a perfect tie-in to the launch of the collection.
At Megabooth, our goal is to create bespoke, memorable brand photo experiences that elevate events and connect audiences to the moment.
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