Bringing AI into beauty experiences
We recently worked with Charlotte Tilbury to develop an interactive activation that combined AI shade matching, survey logic, and live photo capture into one smooth guest experience.
Guests used our custom-built touchscreen booth to answer a few short questions about their skin tone and undertone. From there, AI analysed their portrait and instantly identified their perfect Airbrush Flawless Foundation shade. Their shade number (for example, 5N) appeared live on their photo layout, ready to print and share with the Charlotte Tilbury team for further consultation and a free sample.
The experience was a mix of smart technology and beautiful design that encouraged both engagement and genuine product discovery.
Adaptable for any beauty brand
The setup can be tailored to other beauty and cosmetics brands. The same AI shade match technology and custom development can power activations for cosmetic brands with a foundation range looking to offer a more personalised, interactive experience.
Everything from the tone survey to the overlay design and output layout is fully customisable; so each brand can tell its story in its own way, while keeping the guest journey simple and engaging.
Tech that feels human
Foundation shade matching can be subjective, and that naturally brings a few challenges. Expert advice will always be important, but combining it with smart, interactive photo booth technology allows brands to create more personal moments that help guests discover products they genuinely love.
AI shade matching makes the experience, quick, intuitive, and adaptable for customers to interact with a beauty brand.
With a focus on custom development, every activation is built from the ground up for the brand. No templates, no one-size-fits-all setups, just reliable, purpose-built tech designed to elevate the experience.
