There was only ever one event topping our best of 2018 list. Drum roll, please ..Vogue x Reserved collection launch reflected the most relevant trends for immersive brand activations in 2018.
Vogue x Reserved launched their NYE capsule collection and to celebrate their glamorous party wear they held VIP event in their London Flagship Store. The launch event featured a photo activation with our Bullet Time experience. The partnership offered a fresh take on a season-style chosen by the Editors of British Vogue and brought to life by the design talent at Reserved. Inspired by 80s fashion with a nod towards the effortless glamour and glitz of Studio 54. A style that resonated with our metallic foil room used as the backdrop to captures the VIP guest list. The shiny, rough texture is the latest trend for high-end fashion shoots. Tom Ford kicked off the trend with a metallic pink foil design at the Time Museum in Beijing.
“We wanted to curate a capsule partywear collection for every woman,” adds retail editor Roberts. “As the collection is made up of just 10 pieces, the edit was crucial. It was important that we achieved that Studio 54 feeling in a concise collection that can take the Vogue reader and the Reserved customer right through the party season".
Reserved x Vogue VIP Guestlist
Models Lottie Moss and Lara Stone attended the VIP launch in London. The red carpet guest list included AJ Odudu, Ariell Free, Natasha Grano, Lilah Parsons and a Spice Girl, Geri Halliwell.
Kate Moss introduced the UK to the new high-street brand: Reserved. The Polish store launched in London in September in the iconic spot where BHS once stood on Oxford Street.
Since opening its doors at 252 Oxford Street just under a year ago, the Polish import has made a significant impact. A string of campaigns with an all-star model line-up, including Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk. Most recently, Cindy Crawford joined the list of models to stamp their name on the brand. It’s a high-street brand that understands who its customer is looking to for inspiration while keeping them on their toes. No easy feat in the modern retail landscape.
Reserved’s ability to tap into the trend zeitgeist and turn of-the-moment items around quickly for its customers enables the brand, which has more than 450 stores across 20 countries, to release a stream of fashion hits throughout the season. Ease into the coming months with neckties and pops of metallic, then try rainbow dressing later.
Glamour is something more than what you wear on your body, and our bright metallic textured background will add depth to your photos and give your brand a creative visual edge online, view our immersive photo rooms.
