Reebok Everchill TR 2.0 and Intersport launch event at Victoria Warehouse, Manchester
Reebok Everchill TR 2.0 gym and training range has a simple motto ‘unlimit your workout’. The versatile trainer has been designed to keep you cool throughout your toughest cardio days. To celebrate the launch Reebok joined forces with sportswear store Intersport to host a fitness event at Victoria Warehouse, Manchester. The guest list to trial the footwear included fitness enthusiasts, sports industry influencers and friends of the brand.
Reebok Projector Booth
The event featured in depth talks about the trainers improved design and a gruelling fitness workout – at least it looked like that to us! As a post workout reward Reebok sponsored our Projector Booth activation to encourage visitors to immerse themselves in the latest campaign. Once the attendees recovered from their workout and indulged in a post workout meal they created their very own Boomerang inside the projector room. All guests were then encouraged to share their GIF moment on social media.
Studio Juice created the striking Reebok/Intersport visuals inside the Projection Booth.
The Reebok Everchill event took place in The Bays at Victoria Warehouse. The space offers a blank canvas with original 1900s architecture from exposed brick work to the original bay markings. Reebok created an industrial event space to inspire visitors that tough fitness is a way of life. The iconic Victoria Warehouse is striking venue from the outside and a versatile space inside. Brands including Adidas, Audi, BBC, BMW, Facebook, Heineken, L’Oreal, Netflix, and New Look have chosen us for their events. Their mission is to be the UK’s most creatively ambitious event space yet.
Take your workout to the next level
Intersport is one of the UK’s leading sporting goods retailers and has presence globally with approximately 5500 stores. The Everchill TR 2.0 collection is available through their online store.
