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Rare Beauty x Sephora Dreamland

Rare Beauty and Sephora hosted a two-day pop-up, featuring with our Aura Booth capturing the magic in real time.

The Rare Beauty x Sephora Dreamland pop-up, located in the heart of Carnaby Street, celebrated the launch of the brand’s new Soft Pinch Matte Bouncy Blush. An exciting addition to Selena Gomez’s beauty line that champions self-expression and emotional connection through makeup.

Seven stunning shades are available, including Hope (a nude mauve), Happy (a cool pink), Worth (a rose hue), Grateful (a soft red), Alive (a bright coral orange), and Thriving (a bright raspberry). Our Aura Booth was on hand to celebrate each unique shade of Bouncy Blush, with each colour thoughtfully chosen to reflect the aura of every guest. An experience that perfectly aligned with the campaign’s theme.

Get in touch to discover how our Aura Booth can enhance your next event, creating unforgettable moments for your guests.

User experience

An immersive photo booth experience that invites users to explore Rare Beauty’s signature shades through an intuitive touchscreen interface. Guests select their favourite hue from the curated collection, triggering a personalized aura effect that subtly transforms their photo—blending colour psychology with brand storytelling. The booth captures each image with studio-quality finesse, delivering a radiant, shareable portrait that reflects both personal choice and Rare Beauty’s empowering ethos. Designed to evoke softness, inclusivity, and modern elegance, the experience seamlessly guides users from shade discovery to visual transformation.

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