Luckily, we’ve seen a return of events in 2021, and we’re here to discuss the best of them.
Dazed Live
Pop culture publication pioneers Dazed (Wow, lots of p’s) took to The Strand to bring their magazine to life, hosting a 2-day event. The event sported all things culture with music, food, art, talks and more. We created a photo activation where guests can have their professional photo taken and then added onto a Dazed magazine cover. Shortly after, guests could share their images using our interactive sharing station.
Dazed found our photography activation as a great way to connect attendees with the Dazed brand. Guests left the show delighted with their magazine cover memento.
ITV Palooza
Next, we have the annual ITV Palooza. An event packed with famous faces that you see on the telly now and again, such as Philip Schofield, Holly Willoughby, Dermot O’Leary and much more. The palooza showcases ITVs programming plans for the year. Our nine camera bullet-time photo experience paired with a custom silver foil backdrop captured all of the star-studded action.
On the night, the bullet-time activation welcomed the celebrities into an immersive photo opportunity, producing a moving, matrix-style image for each guest who participated to share digitally.
H&M Innovation Fashion Launch
Last but certainly not least is the launch event for H&M’s Innovation Circular Design Story. The range features Gigi Hadid, Normani and Kaia Gerber all promoting this sustainability-conscious collection.
With the new clothing release theme being ‘just before the party starts’. The launch event stayed true to this by having a disco ball theme scattered around the whole venue. Blending in with the disco theme was our silver foil photo wall. Guests could get their studio-style images taken by one of our friendly professional photographers, shortly after the photos would arrive on our sharing station for everyone to share their Instagram-worthy snaps.
That’s it for the best of 2021, we wish everyone a very Merry Christmas and a happy, prosperous new year.
