L’Oréal Metal Detox

Hair care brand L’Oréal hosted an event celebrating their Metal Detox range.

The London-based luxury jewellery shop The Alkemistry partnered with L’Oréal to share their space for a pop-up hair salon to showcase the metal detox products.

L’Oréal invites the public to schedule a hair appointment at The Alkemistry to sample the Metal Detox range. Guests waiting for their hair care session can get a bracelet fitting courtesy of The Alkemistry’s jewellers. The food and drink handed out at the event fit within a golden/honeycomb theme to match the golden colour of the metal detox product.

We’ve installed our Gold Shimmer premium backdrop equipped with a custom L’Oréal logo at the store. The shimmer background fits in seamlessly with the gold theme of the event and boosts the brand experience that L’Oréal has created.

Get in touch to see our range of backdrops and photo booths and see how they can help further brand awareness at your next event.


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