Megabooth Highlights from 2016 – Top 10 Brand Experiences
2016 will probably be remembered as being a particularly disastrous year, almost apocalyptic at times. We’ve watched great tragedies and wars unfold, lost too many legends to count and have witnessed the political world shift in a whole new direction. Thankfully, it wasn’t all doom and gloom in 2016, we’ve had an unforgettable year collaborating with some of the biggest brands in the world – check out 10 of the best brand experiences below…
Reebok Be More Human
Reebok’s Be More Human global campaign launched in January to focus on physical fitness, mental wellbeing and the social aspect of training that aimed to promote ultra fit consumers rather than celebrities. Part of the sportswear brands campaign was to create high octane fitness moments in the CrossFit gyms around London from February to April. The personalised Reebok photo booth was set up to encourage people to share their Workout of the Day photos on social media with the campaign hashtag #iWODfor to help build on the momentum of the campaign that made waves in the US at the beginning of the year.
GAP Casting Call 2016
GAP’s Casting Call 2016 in store events saw the retail giants go on the hunt for the world’s cutest kids to be the next models in their world famous campaigns. Children from around the world had the opportunity to have their photo taken in GAP stores nationwide and be automatically entered into the once in a lifetime competition. The photo booth tied into GAP’s dedicated Casting Call website where all the entries were part of a community voting system.
We provided GAP with a branded photo experience again at Christmas for their collaboration with Disney. The in store event was designed to capture a shoppers Disney moment at their Oxford Street flagship.
Lego x Uniqlo UT collection
The special kids event was held at Uniqlo’s Oxford Street flagship store back in March. The photo experience was part of an in store event and promotion celebrating Uniqlo’s LEGO® UT collection. The personalised LEGO open-air photo pod was set up to automatically enter participants into a competition to win LEGO® prizes. The data capture and social media booth enabled the customer to input their email address to receive a digital copy of their photo and personalised message before printing off instantly their LEGO® branded photos.
Firefly Sticker Booths
Delicious botanical juice brand Firefly launched their Feeling Fly campaign in May at Whole Foods in South Kensington, London. The sticker printing photo booth was an idea that manifested from the sheer volume of photos received by Firefly from loyal fans over the years. The Firefly photo experience offered visitors to Whole Foods the opportunity to pose in front of the photo booth and receive in return a printed selfie sticker to personalise their Firefly Bottle purchased in store. Customers could also share their #Feelingfly moment on social media to receive a print out from Firefly’s branded hashtag printing station. Firefly have since taken their sticking printing photo booths across Europe and to the award winning Festival Number 6 back in September.
MINI at Goodwood Festival of Speed
Goodwood Festival of Speed 2016 was the official unveiling and world premiere of the first MINI Seven and brand new John Cooper Works Challenge – the fasted production car exclusively built for the UK market. We provided MINI with two professional photographers from The Social Picture who captured the excitment surrounding MINI through an interactive live photography activation. The photographers took photos that were wirelessly displayed on an iPad and printed instantly with MINI branded frames – a welcome souvenir to car enthusiasts and loyal supporters of MINI over the 4 days at Goodwood Festival of Speed.
Eco Event project at Glastonbury 2016
We launched our eco-friendly cardboard furniture project, Eco Event, in 2016 and in an unforgettable first year our collaboration with Oxfam, Greenpeace and WaterAid at Glastonbury Festival 2016 was among the most memorable highlights (but maybe not for our liver). We helped create a unique cardboard space inside an exclusive joint charities luxury yurt in the VIP hospitality area. The large yurt was divided into three sections of Play, Chat and Chill with our cardboard furniture making up the Play Area. The three charities sponsored our cardboard photo booth that featured in the main festival sites unmissable Meeting Point area – equip with it’s very own mini Pyramid stage.
Eco Event was a finalist for the Project of the Year and Marketing Initiative of the Year at the London Construction Awards 2016. The project has continued to support charity partner Trees for Cities and have plans to collaborate on a string of events throughout 2017.
Suicide Squad Premiere after party
Suicide Squad was undoubtedly the most anticipated superhero action movie of the year and we teamed up with the movie’s official sponsor, Carrera World, for the premiere after party. The event took place at Central St Martins College in London and featured the a-list cast and a whole host of VIPs. The interactive Suicide Squad and Carrera photo booth allowed visitors to choose from a selection of digital superhero comic backgrounds to help create their own personal comic strip that they could print off and share as a GIF on social media.
Lucozade Find Your Flow Campaign
Energy drink Lucozade launched their Find Your Flow campaign in bars and pubs across the UK in 2016 and part of the tour featured a custom GIF photo experience. The dedicated GIF booth activity went to popular student pubs across the UK in an attempt to engage with the students and incentivise them to purchase a Lucozade bottle. The GIF Booth prompted users to share their Lucozade #FindYourFlow GIF moment on social media with each pub having their own Twitter and Facebook handles and hashtag included on the uploads.
We revamped our retail GIF booth in 2016 and during the Lucozade tour it featured at bubble tea chain Bubbleology’s store launch in Soho and was part of Tommy Hilfiger’s collection launch with supermodel Gigi Hadid.
Calvin Klein’s #MyCalvins Photo Experience
Calvin Klein’s #MyCalvins campaign is one of the most well documented and successful fashion trends on social media in recent times. Launched via Instagram the #MyCalvins campaign was endorsed by the likes of Justin Bieber, Kendrick Lamar and FKA Twigs. To bring the campaign to life, we developed a bespoke photo experience that encouraged visitors to share their own #MyCalvins moment at shopping centres across the UK. The basis of the campaign consisted of an individual photo with the words “I _____ in #MyCalvins” overlaid onto each image in CK’s iconic font. The #MyCalvins campaign and brand experience was open to fans by either tagging their photo on Instagram or uploading them direct to the Calvin Klein website with their own #MyCalvins tag line made possible by a selection of preset frames built into Calvin Klein’s photo booth. Visitors received a personalised email from CK and branded souvenir sleeve for their photo.
First launched at the plush new Victoria Gate shopping centre in Leeds, the activation was then brought down south to Bluewater and Lakeside. Calvin Klein plan to roll out the experience nationwide in 2017.
MontblancxSalon Cover Star
Montblanc marked their 110th anniversary at the SalonQP show at the Saatchi Gallery with a unique photo experience to coincide with the launch of their 4810 collection. Guest could immerse themselves in the Maison’s Horological pioneers at SalonQP by becoming their next cover star via the premium Montblanc branded photo pod. The interactive booth sent a personalised email to visitors with their Cover Star photo and a prompt message to share their Montblanc cover star moment on Instagram with #MontblancxSalonQP to win a stylish Montblanc Urban Spirit Backpack.
Merry Christmas and a Happy New Year from the Megabooth team