Lucozade Find Your Flow GIF booth | Megabooth

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Lucozade Find Your Flow GIF booth

By Rachel Posner on September 26, 2016 in Blog
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Lucozade Find Your Flow GIF Booth Tour

Energy drink Lucozade have launched in bars and pubs across the UK and part of the launch included a Find Your Flow tour and custom GIF photo experience.

Photos from the Lucozade tour

lucozade-find-your-flow-4 | GIF Booth lucozade-find-your-flow-3 | GIF Booth lucozade-find-your-flow-1 | GIF Booth lucozade-find-your-flow-2 | GIF Booth

Lucozade Find Your Flow campaign

Lucozade campaign aims to reposition the brand less as a hangover cure and more as the drink of choice for busy people on the move who want to be on top form.

Lesley Stonier, Lucozade Energy’s marketing manager, said: “Research shows us that consumers are cramming more than ever into their busy lives and rather than just get through each day, they want to find their rhythm and enjoy their work and activities.
“Our new £14million campaign will inspire consumers to find their flow to achieve what they want in their daily lives, whilst enjoying a bottle of Lucozade Energy along the way.”

Lucozade has been consistently a popular choice for athletes but has only been available in supermarkets and convenience stores up to now. This Autumn, part of Lucozade Energy marketing activity is to support the launch of their new on-trade glass bottles and students bars and pubs during the fresher’s period at universities.

Part of the tour included a personalised GIF Booth to drive awareness of the Lucozade Energy Brand on social media. The activation ran throughout September and October and featured at franchise chains including Oak Tree Pubs, Sizzling Pubs and O’Neil’s. The GIF booth activity went to 8 outlets and was an opportunity for the brand to engage with students via an interactive GIF booth, which should be an added incentive to purchase Lucozade bottle. The GIF Booth prompted users to share their Lucozade #FindYourFlow moment on social media – each pub had their own Twitter and Facebook handles for uploads.

Week 1 Analytics

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The GIF Booth will stop in Leeds, Hull, Sheffield, Harrow, High Wycombe and Brighton before culminating in London.

 

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Lucozade Find Your Flow GIF booth
Article Name
Lucozade Find Your Flow GIF booth
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Energy drink Lucozade have launched in bars and pubs across the UK and part of the launch included a Find Your Flow tour and custom GIF photo experience.
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Megabooth

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Rachel PosnerView all posts by Rachel Posner