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Joy Festival with Mondelēz International

By Rachel Posner on November 2, 2015 in Blog
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Joy Festival with Mondelēz International

Joy Festival with Mondelēz International

The Joy Festival tour hosted by Mondelēz International was a fun-filled series of events in which the world’s most delicious brands are brought to life through interactive games and activities including a branded photo booth and backdrop. The festival was also an opportunity for students to find out more about Mondelēz International’s exciting range of career opportunities and internships for students. The Joy Festival tour kicked off in Leeds with stop offs in Nottingham and Birmingham University before culminating at Bath university at the end of October. Mondelēz International manages snack brands around the globe, including cookies and crackers (Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, Club Social, Barni, Peek Freans), chocolate (Milka, Côte d’Or, Toblerone, Cadbury Dairy Milk, Pavlides Lacta), and gum and candy (Trident, Dentyne, Chiclets, Halls, Stride, Cadbury Dairy Milk Eclairs).

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472

Total number of photo booth sessions across the 4 events that took place at Leeds, Nottingham, Birmingham and Bath universities – an average of 118 sessions per event.

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1,416

Total number of branded photo print outs across the 4 Joy Festival events on the uni campuses – an average of 354 per event.

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122,889

*Number of Facebook fans Mondelēz International have prior to them uploading the 4 albums to their Corporate Facebook page.

 

Mondelez International Joy Festival Case Study >

Summary
Joy Festival at Mondelez International
Article Name
Joy Festival at Mondelez International
Description
The Joy Festival tour hosted by Mondelēz International was a fun-filled series of events brought to life through interactive games and activities including a branded photo booth and backdrop.
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About the Author

Rachel PosnerView all posts by Rachel Posner