Herbalife Extravaganza 2014 in Prague, Czech Republic – Review
The EMEA Herbalife Extravaganza 2014 had been described as the most anticipated European event in their history and it didn’t disappoint. The entire Herbalife Extravaganza expo was a resounding success, our photo experience was the ‘go to’ stand in Prague’s sold out O2 Arena. It’s the second year running we’ve collaborated with Herbalife to capture the essence of the event and give something back to their passionate following – this year there was a total 17,500 attendees from all over Europe.
At the previous Herbalife Extravaganza in Cologne, we introduced our Photo Pod and it caused a small security breach when the queues started to block the fire exits. This year there was no such problems, we transformed the arena into an interactive social media hub by introducing the Herbalife faithful to our ‘photo booth in your pocket’ experience. Using the mediums of Twitter and Instagram, the attendees uploaded photos to their preferred social media channel, with the all-important #HerbalifeExtravaganza and then printed their image off from our state of the art kiosk area.
Pictures and infographic below.