TommyxGigi Bespoke Photo Installation for Gigi Hadid’s meet-and-greet at Tommy Hilfiger flagship
During Fashion Week in London, Gigi Hadid greeted adoring fans at Tommy Hilfiger’s flagship store on Brompton Road. The event was to promote the TommyxGigi Spring ’17 collection, a collaboration between the 21 year old supermodel and American fashion brand. An integral part of the event was a bespoke TommyxGigi photo installation.
The immersive activation was designed to make you feel as if you were stepping into Tommy Hilfiger’s campaign with Gigi. The exterior of the booth was covered in TommyxGigi artwork and the photo booth produced personalised prints, animated GIF and social media uploads.
Watch a video from the event here..
The TommyxGigi collection is the brands transition from standard staple pieces to creating and delivering fashion immediacy. It’s available online at tommy.com and 300 Tommy Hilfiger stores across the globe, plus a number of wholesale partners. Tommy Hilfiger has taken several steps to reinvent its business since February 2016 in attempt to take the brand to the next level. Teaming up with a supermodel and notorious socialite seems like a pretty good move…
We supplied Tommy Hilfiger with a personalised TommyxGigi retail GIF booth for a month long campaign in September 2016. The GIF booth added an opportunity for the brand to engage with the consumer and promote the TommyxGigi collection.