Fresh Ego Kid at Dstrkt
New age fashion label Fresh Ego Kid had its official SS14 launch party at the plush London venue Dstrkt in Piccadilly, London. We took our interactive pod with a branded FEK backdrop to capture the glitzy VIP red carpet guest list and the events that unfolded thereafter. Spinning the tunes was a special guest DJ slot for Collin Francis, the most sought after DJ in Essex and Marbella, who produced the no.1 gold selling album “Marbella Sessions 2013” with Ministry of Sound.
The star-studded list for the event included former JLS singer and friend of the brand JB Gill with his fiancée Chloe Tangney on his arm and X Factor star Sam Callahan. We managed to get them both into our photo pod before they partied long into the night.
Designer Marvin Morgan boasts that Fresh Ego Kid is a selfish and egotistical brand that has dived into the fashion world head first with it’s vibrant concept and bold creative designs. The brand has already received celebrity endorsements from some of the most adored pop bands in recent years including JLS, N-Dubz and Little Mix. Earlier in the month non other than Cruz Beckham was caught wearing a Fresh Ego Kid snapback and that pretty much tops all other celebrity endorsements!
The urban street wear collection features a number of bold and bright 90’s influenced pieces including ‘ME’ basketball vests, snapbacks, tees and sweats all finished with the signature FEK logo.
The regeneration of the Piccadilly venue has taken its place amongst London’s night life crown jewels and was voted best restaurant in 2012, thanks to it’s continental menu curated by top American chef George Yaneff, formerly at the Bazaar Restaurant by José Andrés, SLS Hotel in Beverly Hills. Dskrkt has already been crowned the new celebrity hotspot attracting some of worlds most talked about celebrities including Rihanna, Kanye West and Kim Kardashian.