Firefly Feeling Fly Selfie Campaign at Whole Foods in London – Sticker Photo Booth
Delicious London based botanical juice brand Firefly kicked off their Feeling Fly campaign last week at the Whole Foods Market in South Kensington, London.
The campaign with Whole Foods was designed to celebrate the relationship consumers have with the brand – an idea born from the sheer volume of photos received by Firefly from loyal fans over the years.
The unique Firefly photo experience offered visitors to Whole Foods the opportunity to pose in front of the photo booth and receive in return a printed selfie sticker to personalise their Firefly Bottle purchased in the store to take home – with all entries being in with a chance of featuring on the official Firefly bottle.
Customers could also share their #Feelingfly moment on social media to receive a print out from Firefly’s branded hashtag station.
The campaign will continue at the award winning Festival Number 6 later in the year, where festival revellers will be able to get a quick snap from Firefly’s bottle-shaped photo booth. The Purity Soft Drinks brand have already collaborated with the boutique festival by using images of the picturesque Number 6 for their current batch of bottles.
The photos produced by the sticker photo booth and hashtag printing station was to match the design of the photo that features already on the bottle – a polaroid style photo personalised with #feelingfly branding.
Got a photo fit for a Firefly bottle? Life is more fun when you’re getting the most out of it, so Firefly are asking you to capture the moment and upload it on the Firefly website or share on social using the hashtag #feelingfly – and remember if it’s beauty you may just see yourself on the next Firefly bottle!
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If you are looking to create a similar experience for your brand or experiential campaigns please get in touch – nearly anything is possible!