Fiat creates giant vinyl record for 500 launch with Ella Eyre
Vinyl is back and it’s popping up in adverts all over the place from cars, credit cards and condoms, vinyl is officially the new black. Fiat’s latest campaign brings two icons together for the launch of their newly ‘re-mastered’ 500 model.
The live campaign saw the retro hatchback driven and reversed around a 15 metre-wide vinyl record, triggering sounds, while Ella Eyre stood in the centre performing a new version of The Emotions song Best Of My Love in front of a VIP audience and a crowd of consumers that had gathered around the installation in Potter’s Field Park.
Initials Marketing executed the event. Rachel Bateman, head of live engagement at the agency, told Event: “This Fiat 500 campaign – The Icon Reloaded – is a prime example of the new breed of experiential activations.
“The creative concept completely delivered on Fiat’s challenge to create a story that would engage and entertain a broad Fiat 500 audience. Activations today are expected to drive share of voice through every channel – from PR to social – and this campaign is a textbook example of how a multichannel programme, deeply rooted on a stellar live performance, can excite people.”
If you’re considering one of our car photo booths for a campaign, even if you don’t want to use vinyl records, the Fiat 500 ‘remaster’ advert may help persuade you….
Ella Eyre visited our photo pod back in 2014 at the Parklife Weekender when we supplied a branded photo booth and backdrop to TIGI Bed Head – also a very unassuming Sam Smith popped by…