Coach Wild Beast Collection Launch Night
Luxury fashion brand Coach unveiled their Wild Beast collection this month and are celebrating with an exclusive event at their New Bond Street store on Thursday 13th August. The new lifestyle collection has been reimagined for Coach by US artist Gary Baseman and has been described as “a modern iteration of the classic animal print’.
Coach want customers to show their wild side with animal printing manicures by NailsInc and henna tattoos inspired by the Wild Beast line. Coach will also be offering customers a chance to receive a special gift at the checkout and a 20% discount on any full price purchase made. Customers who get their nails and tattoos done will then have the opportunity for a Wild Beast photo opportunity from our next generation photo pod – all the photos uploaded to a customers social media channels willinclude the hashtag #mywildbeast.
The Wild Beast line features styles for men and women, for more information on the collection and to watch the campaign video click here
The Wild Beast launch party is the first of two events we are supplying Coach with a photo experience, the second event is for Vogue’s Fashion Night Out 2015, known this year as ‘Vogue Loves Regent Street’ – the iconic fashion bible will be holding Fashion’s Night Out on the Mile of Style on Thursday 10th September. Coach will be taking part in the celebrations along with many other luxury brands, high street retailers, independent boutiques, bars and restaurants.
“We’re delighted to be celebrating Fashion’s Night Out for our seventh consecutive year, and as the centre of London’s retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street,” said Vogue editor Alexandra Shulman.
Vogue Loves Regent Street is the first time the event has focused on one central location – Coach’s photo booth will be situated at their flagship store on Regent’s Street.