New Projector Booth – Brit Awards 2017 official after party at the InterContinental London
In its 37th year, The Brit Awards 2017 with MasterCard, hosted their exclusive pre show dinner and after party at the lavish InterContinental London Hotel. On the British music industry’s biggest night of the year, 1,200 Celebs and guests enjoyed a night of celebration, champagne and a sumptuous Diamond Dine pre-show experience. Kicking off proceedings in the stunning Arora Ballroom, was the irrepressible Brit Award winner Critics’ Choice winner.
Following the dinner and ceremony at the O2 the Arora Ballroom transformed into an immersive, experiential party with unique performances. Amongst the plethora of weird and wonderful activities at the overtly eccentric after party, we launched our latest product – the new interactive Projector Booth. The Projector Booth was a myriad of colour and kaleidoscope patterns that moved, morphed and changed shape and design for every visitor photographed in the booth.
The Projector Booth cycled through visuals, capturing the VIPs in an animated GIF that was then shared via social media, email and SMS.
Watch a video from the Brit Awards 2017 after party below…
Brit GIFsView the full Brit Awards 2017 gallery here
The scope for the Projector Booth is endless, get in touch with your ideas and lets catapult your next campaign onto your audience in the most interactive and engaging way possible.